Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Jonathan Ive
Some Similar Quotes
  1. I told him I was going to betray you, and betray Lyra, and he believed me because I was corrupt and full of wickedness; he looked so deep I felt sure he'd see the truth. But I lied too well. I was lying with every... - Philip Pullman

  2. I wanted movement and not a calm course of existence. I wanted excitement and danger and the chance to sacrifice myself for my love. - Leo Tolstoy

  3. People aren't born good or bad. Maybe they're born with tendencies either way, but its the way you live your life that matters. - Cassandra Clare

  4. The worst memories stick with us, while the nice ones always seem to slip through our fingers. - Rachel Vincent

  5. I do not forget any good deed done to me & I do not carry a grudge for a bad one. - Viktor E. Frankl

More Quotes By Jonathan Ive
  1. What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

  2. The form of computers has never been important, with speed and performance being the only things that mattered.

  3. There's no learning without trying lots of ideas and failing lots of times.

  4. One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes...

  5. Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

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